Senegal is found on the westernmost tip of Africa. The south of the country called Cassamance spanning the entire Senegalese territory. It's a geographical and cultural territory different to the rest of the country.
From the geographical point of view the Cassamance is separated into 3 distinct areas: Low Cassamance, Middle Cassamance and High Cassamance. In Oussouye industrial conditions are awfully precarious.
One project for self-sufficiency
Yakaar Africa, a nonprofit organisation, developed a project of transformation of rural products Bafican. They started working with a cooperative production of jams in the close city of Oussuye.The logical complement of the project was so the start of an economic activity suited to the specific characteristics of the area by acting coaching. It would serve not only as the start of a new activity but somehow acting as a lever for commissioning up of new opportunities opening up.
The target was to conduct training workshops for women in technical processing of agricultural products in the area on a tiny scale like jam making mango, papaya etc.
This must hire different trainers and supply the basic tools to perform the processes and the sale of rural products may be a true development for the local economy and a serious improvement for the people of the territory and provide acceptable revenue for self -sufficiency of the project.
A collaborative project
The project was developed with the collaboration and collusion of the numerous representative groups of people: ladies, hamlet chiefs and youth. The goal was that after a preliminary phase to be supplied enough resources for the production of jams, the project will become self-sufficient.
This may work on one piece of the sale so that you can secure the acquisition of the essential elements for the continuation of the project. Though this project is new, Yakaar Africa has experienced in the town of Bafican, having in 2010 funded the conclusion of a classroom that was unused and having made a contribution to the operation of the high school children. Aigen Digital Promoting developed an internet site and other institutions were implicated. Jam is just now being produced, showing a complete success.
Abel Pardo Fernandez is CEO of Aigen Digital Marketing and Professor of Marketing Digital at the University of Leon
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